No other club in the world are as intensely exploring the technology and its potential as Manchester City, who recently signed a three-year partnership with technology giants Sony and work is advancing rapidly on creating the Etihad Stadium in the metaverse and examining how the space can be used to engage fans from all over the world.Īnd that’s what this is: exploring new frontiers, stepping into unknown worlds, building them, digital block by digital block, shaping the very fabric of our future. We need to be very open-minded about the opportunity this gives for the future fans.” Analysis: Critics may scoff but the metaverse could revolutionise football The metaverse could transform broadcasting rights in football (Photo: Getty)Ĭhances are that unless you have been living in a cave for the past year you will have heard the term “metaverse”, at least in passing.įacebook founder Mark Zuckerberg is going all-in on the prospect of a virtual reality world shaping our future and considers it the next iteration of the internet where everybody will connect, swapping flat screens for three-dimensional immersions. Then they actually enjoy it then come to the real game. “For many fans the first contact with football is actually through Fifa – that’s a video game experience. Tarre says: “I think the traditional image of someone sitting on a sofa, watching a screen, is something we cannot imagine is going still be the reality not even in 10 years, maybe in five years’ time already.
These are currently sold to broadcasters as a Premier League-wide package but clubs are now exploring the possibility of selling these themselves, potentially through their own metaverses.Įither way, the potential impact of these new digital worlds is monumental – and the pace of change could be very fast indeed. If the metaverse takes off in football, it could also transform broadcasting rights.
Liverpool's one-sided win was proof that not even Villarreal's gameplan can foil Klopp's side 27 April, 2022 Champions League final in sight for Liverpool after Villarreal win - ratings and reaction 27 April, 2022 Everton fans aim to create 'bearpit' atmosphere for Chelsea game in show of support for players 27 April, 2022 There’s not one broadcast point of view, you can look at it through any angle of the stadium. “But also you’re in control of what you want to be watching at that time. “The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual,” Nuria Tarre, City Football Group’s chief marketing and fan engagement officer, tells i. Other ideas being explored involve fans meeting players in the metaverse, interacting with one another and purchasing products that are not available in real life. If Facebook is successful, visitors to these virtual spaces will be able to work, play, learn, shop, create and hang out with friends, among other activities. The metaverse is essentially a virtual reality version of the internet that participants can explore as digital avatars.įacebook is taking the lead on bringing it to reality and is aiming to create “a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you”. Pac-Man Maze Madness 2, Ms.The Premier League’s digital pioneers have signed a three-year deal with Sony and, though work is still in its infancy, teams of the company’s experts have already visited the Etihad to map it digitally and recreate it in virtual reality. Pac-Man, ms pacman, ms pacman face split video, Ms. Pac-Man, jugar al tres en línea, legally blonde, loteria, mario, math playground, mathplayground, memory game, minesweeper, Mr.
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